Media major NBCUniversal's arm NBCUniversal Brand Development Group has appointed startup Black White Orange as its licensing and merchandising agent in India and South Asia.
Under the agreement, Black White Orange will manage licensing for NBCUniversal's expansive portfolio, including major franchises such as "Despicable Me", "Jurassic World", "Fast & Furious", "The Secret Life of Pets", "Back to the Future" and "Jaws", it said in a statement today.
Black White Orange, launched in September, will establish, grow and expand NBCUniversal's business in India, Sri Lanka, Bangladesh, Nepal and other South Asian markets.
The startup will launch licenced merchandise such as apparel, toys, stationery, gifts, novelty items, school kits and home decor of each movie.
"The NBCUniversal portfolio boasts some of the biggest properties in movies and TV with fans that span across age groups, making it one of the most sought-after propositions in India," NBCUniversal Brand Development Group's Senior Vice President, Consumer Products International, Marc Low said.
"We are truly excited to venture into the Indian and South Asia market, and we are delighted to have found a partner in Black White Orange. We are confident that its unique and promising strategic approach will build the Universal brand in India and South Asia and help us reach our fans in these key and growing territories," he added.