You are here: Home » PTI Stories » National » News
Business Standard

Steelbird ties up with Bargy Design for selling helmets

Press Trust of India  |  New Delhi 

Helmet manufacturer Steelbird Hi-Tech will sell helmets designed by Italy-based helmet graphic designer Bargy Design.

Both firms have entered into an exclusive tie-up, as part of which the Italian firm will design Steelbird's helmets sold in the country.

Commenting on the development, Steelbird Group Managing Director Rajeev Kapur said: "We plan on getting the entire range of Bargy Design in through our exclusive tie-up with them."

The upcoming models designed by Bargy Design will be launched in the market this month and target the premium segment.

The helmets will have including high-impact ABS material shell, micro-metric buckle, innovative ventilation system and will be certified.

"With our tie-up and the launch of the designer range, our motive is to cover complete business pyramid that is mass customer to premium customer," Shailendra Jain, Global Group Head - Sales and Marketing, Steelbird Hi-Tech India, said.

The cost of helmets bearing Bargy Design's graphic would start from Rs 2,499 onwards.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

First Published: Mon, March 20 2017. 17:28 IST