Hospitality major Wyndham Hotel Group has said it is uniting its signature lodging brands including Days Inn, Howard Johnson and Ramada by adding 'by Wyndham' suffix to their names.
Beginning April 16, the updated brand names and logos will appear across the company's digital placements from brand websites to mobile sites and third-party listings, Wyndham said in a statement.
Brands adding the 'by Wyndham' hallmark also include Super 8, Travelodge, AmericInn, Baymont, Ramada Encore, Dolce, Dazzler, Esplendor, and Trademark.
All such brands together represent 7,074 properties across the globe.
In a world with thousands of hotel brands available, guests look to names they trust, Wyndham's global brands senior vice president Lisa Checchio said.
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