ANSWERS to the Strategist quiz #624

ANSWERS to the Strategist quiz #624

1 In the late 70s, one Jim Bennet from a US firm put one of his colleagues_X_ in charge of a project that aimed to find out what made companies effective beyond strategies and structure in which his firm was good at. Eventually, he and his colleague after a few years of research put together a 20-page document called ___. The first companythey took it to was Shell and it rejected the report. Name X, the title of the report and the firm. 

Tom Peters, he co-authored this report titled "Excellence" when he was with Mckinsey

2 This company's year old campaign called "Heart for the city"is spreading its wings in India too. This company got its name when its founders took the name of a business they acquired since taking of the name board atop the building was too expensive. Name the brand / company.

Sheraton Hotels, founded in 1937, is now a part of Marriott International

3 The following is a 2019 list of the top four companies out of 100 companies ranked. It consists of the Tatas, LIC, Infosys and SBI.  What is this ranking for?

The top 100 brands in India ranked by Brand Finance

4 Name the model of the cell phone and the brand which launched its first Indian ringtone based on the patriotic song "Saare jahan se achcha hindustan humara". 

Nokia's 5110 handset in the year 1998

5 For which industry generally are the following processes are put to use: Sorting, roasting, cracking, winnowing, grinding, conching and tempering?

Chocolate Industry, all the more used by Artisan Chocolate manufacturers

6 This brand celebrated its 50th anniversary by getting a group of mountaineers to scale Mount Everest and hoist its brand flag at the summit. This also incidentally coincided with the 100th birth anniversary of Sir Edmund Hillary, the first man to ever climb to the summit of Mount Everest along with Tenzing Norgay. Name the brand.

Rupa Innerwear.

7 What is common to McDonalds and The Home Depot Company in the US?

Both of their core business strategies are based on the example of a three-legged stool.

8 Who said this "Individuals sometimes feel insignificant and doubt they can really make a difference in the world. Well, believe me, one person can."? 

Mary Kay Ash, the founder of the famous Mary Kay Cosmetics

9 Which Bollywood star is now Casio's latest brand ambassador especially for its G Shock brand?

Tiger Shroff

10 Whom do these logos represent?

The North Eastern Space Application Center, (NESAC) located in Shillong Meghalaya and National Atmospheric Research Laboratory (NERAL) located in Tirupati, AP. They both are a part of the Indian Space Research Organisation (Isro) and play a very important role in Isro’s operations

One lucky winner will receive a cheque for Rs 2,000. Send your entries to strategist@bsmail.in. All entries must carry the postal address of the contestant. Last date for receiving entries is June 11 till 8 pm. Previous winners and employees of Business Standard and their families are not eligible to participate. The winner is chosen on the basis of the first correct entry received.

There were four correct entries to quiz number 624. The winner is S Venkatesan from Chennai