 "Strategy")
Brand: Coolwinks.com
Budget: NA
Agency: Cheil Worldwide
Three youths who are reading books and sipping coffee at a pavement café notice a woman in her car pull up next to them. They look at her and shake their heads, teasing her for what they assume is an unlikely task for a woman driver — park the car comfortably between two vehicles that have left little room. The bespectacled young woman coolly mimics them to shake her head, but takes the car slightly ahead and swerves back in the blink of an eye to park
