<b>Campaign Logic:</b> Magical moment to bind family

TV commercial by Club Mahindra reiterates brand's promise of memorable experiences to rekindle ties

Brand: Club Mahindra

Budget: Rs 10-12 crore 

Agency: FCB Interface

In our busy lives, holidays or quick getaways may end up as tasks which merely ensure that we tick all the right boxes — unless of course they are filled with memorable moments spent with loved ones, especially family. Club Mahindra Holidays uses this insight to good effect in its new television commercial (TVC) by limiting a story to just one magical moment between a young boy and his parents.

The ad opens with a couple of shots of the family’s holiday location at one of Club