 "Devangshu Dutta, Chief executive, Third Eyesight")
Aggregator models and hyperlocal delivery, in theory, have some significant advantages over existing business models. Unlike an inventory-based model, aggregation is asset-light, allowing rapid building of critical mass. A start-up can tap into existing infrastructure, as a bridge between retailers and the consumer. By tapping into fleeting consumption opportunities, the aggregator can drive new demand to the retailer in the short term. A hyperlocal delivery business can concentrate on understanding the nuances of a customer group in a small geographic area and spend its management and financial resources to develop a viable presence more intensively.
However, both business models are
