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Fusing analytics and engagement is key to contextualising: Anand Jain

Jain, who is the co-founder of CleverTap, adds that it is important that one understands the user

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Marketing

Sangeeta Tanwar 



Anand Jain, co-founder of CleverTap
Anand Jain, co-founder of CleverTap

Traditionally, product managers have been using analytics while marketers use engagement as a tool to run their campaigns. To maximise gains it is critical to use the two platforms together, CleverTap co-founder ANAND JAIN tells Sangeeta Tanwar.

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First Published: Thu, January 19 2017. 00:08 IST

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