Business Standard

Thursday, February 13, 2025 | 09:30 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

Sourav Ganguly powers down the endorsement pitch

Ganguly is the highest paid endorser among retired cricketers

Sourav Ganguly, Cricket
Premium

File Photo- Former cricket captain Sourav Ganguly named new President of Cricket Association of Bengal by West Bengal Chief Minister Mamata Banerjee after a meeting with CAB officials in Kolkata. Photo: PTI

Urvi malvania Mumbai
Among the rare cricketers to strike it big on the endorsements track well after retirement, Sourav Ganguly is not only drawing in the big brands but has also beaten former teammate Sachin Tendulkar on the ranking tables. With his recent endorsement for Tetley Dada, as he is popularly known, has eight brands in the bag and charges between Rs 1-1.5 crore for a four to five day engagement a year. He ranks third on the list of (playing) cricketer-endorsers, although his fees are significantly lower than stars Virat Kohli and MS Dhoni who charge between Rs 8-12 crore a year.

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in