No shortcuts for Nokia

The brand plans to try its luck in the smartphone market with reliability as its key proposition

Pekka Rantala has travelled extensively through every major mobile handset market over the past decades during his association with Nokia. Rantala, who had been with Nokia for 17 years — between 1994 and 2011 — holding positions from an exports manager to senior vice-president, marketing, has experienced all the ups and downs of the iconic handset brand. When it comes to India, however, he is excited.

Having moved out of the Finish multinational for a few years, Rantala is back as the chief marketing officer of HMD Global — the firm that now owns and operates the Nokia brand. During