<b>Statspeak:</b> Ease of buying

55% of Indian customers claim to shop online because it is more convenient, says report

Fifty-five per cent of Indian customers claim to shop online because it is more convenient, while 52 per cent cite the reason as e-tailers offering the highest discounts, says a report by BCG. During 2014-16, this was the first time more consumers cited convenience over price. The report, therefore, suggests equal focus on convenience and facilities to buyers for e-commerce players to succeed.