Traditionally startups in India were limited to local geography driven, short-term vision of “produce local” and “sell local”. Recent trends in globalisation and liberalisation have provided greater opportunities to explore markets beyond the country and this warrants a wider thinking — a complete shift in the way we approach problem solving. The success of this journey for startups will hover around the focus on “who my customer is”, “what the customer wants” and not “what I can offer”. The ability to change the viewpoint from our own to that of the user — to visualise, think and feel what the user is going through is the key to design thinking.
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.
Already a premium subscriber? LOGIN NOW
SUBSCRIBE TO INSIGHTS
What you get on Business Standard Premium?
- Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
- Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
- Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
- Pick your 5 favourite companies, get a daily email with all news updates on them.
- 26 years of website archives.
- Preferential invites to Business Standard events.