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FIFA World Cup 2022: Qatar accused of 'sportswashing' but do fans care?

The choice to host men's football FIFA World Cup 2022 in Qatar has been controversial since day 1 amid the nation's attitude to human rights, and its treatment of migrant workers

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Argyro Elisavet Manoli | The Conversation
Fifa’s choice of Qatar as host of the 2022 men’s football World Cup has been controversial since day one. Questions continue to be raised about the nation’s attitude to human rights, and its treatment of migrant workers.

To some, the entire event exemplifies the concept of “sportswashing” – using sport as a tool of soft power, to clean up (and distract from) a murky political or humanitarian reputation. And as a PR exercise, the men’s FIFA World Cup is a massive deal. The last one, hosted by another controversial host nation, Russia, attracted 3.5 billion