IPL 2019 scheduling may spell disaster for broadcaster, franchises

With ICC World Cup starting May 30, 2019 in England and Wales, IPL will have to happen earlier than its usual April-May window. But then it would clash with the Lok sabha elections

The annual T-20 extravaganza, the Indian Premier League, is a marquee event not just for players and followers of the game, but also for most advertisers to boost visibility for and at times, sales of their products and services. The tournament has been used as a launch pad for many a brand. However, a lot of the success brands see with their campaigns on the IPL hinges on the fact that it is a domestic tournament, taking place across the country.

With the Board for Control of Cricket in India (BCCI) being hit with a double whammy in terms of