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Apple dominated India's premium smartphone segment with 48.8% share in Q2

The iPhone 11 and iPhone XR together accounted for 28 per cent shipments in this segment in Q2, said the IDC report

Apple, iPhone 11
premium

In the first quarter, Apple dominated the $500 and above segment with a market share of 62.7 per cent

IANS New Delhi

Riding on the success of its iPhone 11 and iPhone XR devices, Apple once again dominated the India premium smartphone market with 48.8 per cent market share in the lockdown-hit June quarter, the IDC India said on Friday.

Shipments in the premium ($500 and above) segment declined by (-35.4 per cent) in the second quarter (YoY) but Apple maintained its lead, followed by Samsung and OnePlus.

The iPhone 11 and iPhone XR together accounted for 28 per cent shipments in this segment in Q2, said the IDC report.

The mid-premium segment of ($300-$500) with a share of 4.8 per cent declined YoY by