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How timing, efficiency, and price are driving Apple's MacBook Neo success

Apple's entry-level MacBook is finding demand across markets, driven by pricing, timing, and performance advantages that are difficult to ignore

How timing, efficiency, and price are driving Apple's MacBook Neo success
Updated On : 11 May 2026 | 2:35 PM IST

Apple Inc's iPhone 17 leads Vivo, Oppo in phone sales: Counterpoint

Apple's iPhone 17 leads India's smartphone market in Q1 CY2026 despite its premium pricing, driven by stable prices, strong demand, and EMI-led affordability

Apple Inc's iPhone 17 leads Vivo, Oppo in phone sales: Counterpoint
Updated On : 05 May 2026 | 10:16 PM IST

Tim Cook 'over the moon' as Apple eyes massive growth in India market

Apple Chief Executive Officer Tim Cook has said he is "over the moon excited" about India, characterising the country's market as a "huge opportunity" for the tech giant. "Yes. I think it's a huge opportunity for us. We've been focused on this for a while. It's the second largest smartphone market in the world and the third largest PC market," Cook said at Apple's second quarter 2026 earnings call on Thursday. Cook's remarks came to a question about his outlook on the Indian market and the overall opportunity it offers. He also acknowledged that the tech giant still has a "modest share" in India despite doing "extremely well" in the country for quite some time. Tim also discussed India's rising middle class, the potential it has and said since most customers across all our product lines are new to the brand, it's a perfect environment for us to grow. " Net-net, I'm over the moon excited about India," he added. Apple saw its quarterly revenue climb 17 per cent to USD 111.2 billion

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Updated On : 01 May 2026 | 10:36 AM IST

Apple turns page to John Ternus as next CEO, Tim Cook to step down on Sep 1

Ternus inherits a company that has already solved for size. The challenge now is to define Apple's next phase of growth

Apple turns page to John Ternus as next CEO, Tim Cook to step down on Sep 1
Updated On : 21 Apr 2026 | 11:19 PM IST

From sour start to sweet spot: How Tim Cook changed India playbook

Apple Inc exceeded the government's cumulative PLI production target of ₹3.35 trillion in FY21-FY26, achieving ₹6.02 trillion

From sour start to sweet spot: How Tim Cook changed India playbook
Updated On : 21 Apr 2026 | 10:10 PM IST

Apple's 2026 roadmap: Foldable iPhone, AirPods Pro with cameras, and more

Apple is expected to enter new segments while updating key products like MacBook Pro and AirPods Pro, with a focus on displays, AI and ecosystem expansion

Apple's 2026 roadmap: Foldable iPhone, AirPods Pro with cameras, and more
Updated On : 20 Apr 2026 | 12:00 PM IST

What comes next excites me most: CEO Tim Cook on Apple turning 50

In a memo to employees, Apple CEO Tim Cook reflected on Apple's journey, scale, and impact as the company completed 50 years

What comes next excites me most: CEO Tim Cook on Apple turning 50
Updated On : 02 Apr 2026 | 1:35 PM IST

MacBook Neo review: What you got wrong about Apple's entry MacBook

Apple's entry MacBook challenges common perceptions on performance and usability, even within its constraints. Here is what stood out beyond the assumptions

MacBook Neo review: What you got wrong about Apple's entry MacBook
Updated On : 23 Mar 2026 | 11:47 AM IST

Apple classifies two more iPhones as 'obsolete' products: Check models here

The move follows Apple's earlier update this year that added several devices, including the iPhone 11 Pro and Apple Watch Series 5, to its vintage products category

Apple classifies two more iPhones as 'obsolete' products: Check models here
Updated On : 17 Mar 2026 | 12:14 PM IST

Apple turns 50: Big bets that reshaped tech and the pressure to repeat

From Steve Jobs' design philosophy to Tim Cook's ecosystem strategy, Apple's biggest products have repeatedly reshaped the technology industry, though not every gamble worked

Apple turns 50: Big bets that reshaped tech and the pressure to repeat
Updated On : 16 Mar 2026 | 12:39 PM IST

MacBook Neo emerges as Apple's most repairable laptop in more than a decade

Apple is widely believed to be targeting the same education markets with its MacBook Neo that Google targets with its low-cost Chromebooks

MacBook Neo emerges as Apple's most repairable laptop in more than a decade
Updated On : 16 Mar 2026 | 10:17 AM IST

Can Apple's MacBook Neo topple Windows-based PCs' dominance in India?

Whether the MacBook Neo proves to be a disruptive force or remains a niche offering will become clear over time. For now, the question of buying a Mac is increasingly entering mainstream conversation

Can Apple's MacBook Neo topple Windows-based PCs' dominance in India?
Updated On : 12 Mar 2026 | 3:43 PM IST

Apple may launch smart home display with AI Siri around iOS 27 rollout

Bloomberg's Mark Gurman says Apple could launch its anticipated smart home display later this year once the upgraded Siri features are ready, likely around the release of iOS 27

Apple may launch smart home display with AI Siri around iOS 27 rollout
Updated On : 10 Mar 2026 | 11:18 AM IST

Apple rivals top Indian manufacturers by turnover on surging iPhone output

Based on data provided to the government, Apple manufactured iPhones worth $27 billion in India in 2025 on a freight-on-board (FOB) basis

Apple rivals top Indian manufacturers by turnover on surging iPhone output
Updated On : 04 Mar 2026 | 11:27 PM IST

Apple launches MacBook Neo with A18 Pro chip: Check pricing, availability

Entry-level MacBook starts at Rs 69,900 and runs on iPhone-grade A18 Pro processor, offering a 13-inch Liquid Retina display, fanless design and up to 16 hours of battery life

Apple launches MacBook Neo with A18 Pro chip: Check pricing, availability
Updated On : 04 Mar 2026 | 8:20 PM IST

Apple refreshes Studio Display, launches Studio Display XDR: Check details

New 27-inch Studio Display adds Thunderbolt 5 and upgraded camera, while Studio Display XDR debuts with mini-LED backlight, 120Hz refresh rate and up to 2000 nits HDR brightness

Apple refreshes Studio Display, launches Studio Display XDR: Check details
Updated On : 03 Mar 2026 | 8:33 PM IST

Apple launches iPad Air with M4 chip, 12GB memory: Price, availability

New iPad Air with M4 chip brings improved performance, faster connectivity and more memory across 11-inch and 13-inch models, with pre-orders from March 4 and sales from March 11

Apple launches iPad Air with M4 chip, 12GB memory: Price, availability
Updated On : 02 Mar 2026 | 8:31 PM IST

Apple to open second Mumbai retail store in Borivali on Thursday

Apple will open its second Mumbai store in Borivali on Thursday, expanding its India retail network as the company posts record quarterly revenue and sees strong long-term growth potential

Apple to open second Mumbai retail store in Borivali on Thursday
Updated On : 25 Feb 2026 | 7:59 PM IST

Apple to prioritise premium iPhone launches in 2026 amid RAM crunch: Report

Reportedly, the move is aimed at optimising resources and maximising revenue and profits from premium devices amid rising cost of memory chips and materials

Apple to prioritise premium iPhone launches in 2026 amid RAM crunch: Report
Updated On : 01 Feb 2026 | 1:45 PM IST

Apple to open second Mumbai store soon as it expands India retail

India to get its sixth Apple Store as the iPhone maker accelerates retail expansion, with a second Mumbai outlet planned in the coming months

Apple to open second Mumbai store soon as it expands India retail
Updated On : 30 Jan 2026 | 7:53 PM IST