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When actor Priya Prakash Varrier started a social media storm with an on-screen wink in February, her follower count on Instagram jumped by 600,000 — making it the third largest gain in a single day globally. The frenzy resulted in massive gains for others too. OnePlus, the country’s top premium smartphone firm, was one of the first consumer goods players to leverage the actor’s influence by approaching her to advertise their products on Instagram. And, the firm saw its follower count cross the 1-million mark from 600,000 within days.
India is the largest market for Instagram (with 70 million active users)
