How Salesforce is helping enterprises bond with customers amid pandemic

The San Francisco-based customer-management software maker is providing AI and ML for a variety of enterprises, from tyre makers, adhesives manufacturers to sports apparel and footwear firms

As businesses across India navigate how to engage with their customers in the new normal, Salesforce is playing a key role in digitally transforming the way businesses connect with their customers. 

The San Francisco-based customer-management software maker is providing technologies including artificial intelligence (AI) and machine learning (ML) for a variety of enterprises to build a better relationship with customers amid the Covid-19 pandemic. These range from tyre makers, adhesives manufacturing companies to sports apparel and footwear firms.

“It is a customer-centric digital transformation. When we look at organizations, senior leaders and CXOs talking about the pandemic, it is absolutely