Instagram betting on local content to dispel 'elitist myth'

Asserts that it does not cater primarily to English-speaking base, claims launch of short video format Reels last year has further expanded its reach

Contrary to popular belief, Instagram is not “elitist” or catering to an primarily English-speaking user base, and the launch of its short video format Reels last year has further expanded the platform's reach, Ajit Mohan, Managing Director and Vice President, Facebook India said.

"This is a big myth! It wasn’t true a year back, and it especially isn’t true today," said Mohan, when asked about whether Instgaram was more suited to English speaking, urban users. "Through product and program interventions, we’ve democratised expression and creativity and are at a stage where Instagram is used by people all over the country,"