Saturday, December 06, 2025 | 12:03 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Journalism moving to subscription model, with AI, metaverse at play

One of the trends the report highlights is that news on TikTok or short video will be a battleground

Journalism
premium

Much of the business and product efforts are driven towards subscription revenues

Vanita Kohli-Khandekar Pune
More subscribers and subscription revenue, more from online advertising, a deeper involvement with AI (artificial intelligence), the metaverse and more money on short video. Those are among the key takeaways from the Reuters Institute for the Study of Journalism’s (RISJ’s) annual report, “Journalism, Media, and Technology Trends and Predictions 2022”, released last week.

Where is news journalism headed? What is the future of the news business? The Digital News Project of the Oxford-based RISJ looks into these questions, among others, every year. Nic Newman, the lead author, is a senior research associate at RISJ and has been anchoring the report since