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OnePlus bets on Nord to take premium phone experience to small towns

In less than three years of its inception, OnePlus said the Nord category has become a community favourite. This is crucial as India is the largest smartphone market after China

Topics
OnePlus | smartphone industry | Telecom industry

Peerzada Abrar  |  Bengaluru 

OnePlus Boulevard
OnePlus Boulevard

OnePlus, the premium phone maker, is fast expanding to tier-2 and tier-3 cities and towns in the country. The firm is concentrating on making the premium experience more accessible to a wider set of audiences and diversifying the product portfolio through Nord, the firm’s mid-range device category.

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First Published: Tue, May 10 2022. 22:09 IST
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