OnePlus bets on Nord to take premium phone experience to small towns

In less than three years of its inception, OnePlus said the Nord category has become a community favourite. This is crucial as India is the largest smartphone market after China

OnePlus, the premium phone maker, is fast expanding to tier-2 and tier-3 cities and towns in the country. The firm is concentrating on making the premium OnePlus experience more accessible to a wider set of audiences and diversifying the product portfolio through Nord, the firm’s mid-range device category.

For instance, the Nord category was introduced in 2020 when OnePlus decided that diversifying the product portfolio and expanding the offerings will be one of the key focus areas going forward. The aim was to share OnePlus’ leading technology at a greater range of price points with a wider community around the