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What is OnePlus?

OnePlus

About OnePlus

What is OnePlus?

Headquartered in Shenzhen, Guangdong, OnePlus is a Chinese smartphone brand founded by former Oppo vice-president Pete Lau and Carl Pei in December 2013. The company is one of the three subsidiaries of BKK Electronics, the other two being Oppo and Vivo. In one of his statements explaining the company’s philosophy, CEO Pete Lau had said that the brand aimed to design high-end smartphones with flagship hardware that did not cost premium — hence the tagline ‘Never Settle’. 
 
OnePlus launched its first smartphone, the OnePlus One, in 2014. In India, the phone was launched in partnership with Amazon India, which has since remained the company’s preferred sales partner for all its smartphones. The company sold its early smartphones with an invite-only system where customers had to sign up for an invite to purchase the phone. The invite system was ended and replaced by a flash-sale model with the launch of the OnePlus 3 in 2016.
 
The first OnePlus smartphone was launched with the Cyanogen OS, a custom-made operating system based on the Android platform. In India, OnePlus faced a temporary import and sales ban due to a lawsuit filed by home-grown mobile phone maker Micromax, which alleged exclusivity to the Cyanogen OS as the default operating system in its phones in India. The ban was, however, lifted later, and the company shipped the later iteration of its phones with custom-made OxygenOS, now an integral part of OnePlus smartphones.
 
In early years, the company followed a one-phone-every-year policy, which it changed in 2016 by launching the OnePlus 3 and the OnePlus 3T during the same year. The OnePlus 3T was its first T-edition smartphone with enhanced hardware and better selfie camera. With every successive launch, OnePlus has raised the price of its smartphones. In 2019, the company forayed into the premium smartphone segment with the launch of the OnePlus 7 Pro.

Latest Updates on OnePlus

OnePlus 12T likely to launch later this year: Expected specs and more

2 min read Last Updated :Apr 23 2024 | 12:06 PM IST
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Oppo, OnePlus partner with Google to bring Gemini AI model to smartphones

2 min read Last Updated :Apr 12 2024 | 2:34 PM IST
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OnePlus joins AI smartphone club, announces AI Eraser image editing feature

3 min read Last Updated :Apr 03 2024 | 6:03 PM IST
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OnePlus Nord CE4 launched in India: Price, specs, and introductory offers

2 min read Last Updated :Apr 01 2024 | 7:47 PM IST
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OnePlus Nord CE4 review: Feature-packed mid-ranger with solid battery life

6 min read Last Updated :Apr 01 2024 | 7:23 PM IST
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OnePlus Nord CE4 India launch at 6:30 pm: Where to watch and what to expect

2 min read Last Updated :Apr 01 2024 | 10:27 AM IST
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OnePlus Watch 2 review: Not perfect, but battery life makes you think again

4 min read Last Updated :Mar 27 2024 | 9:09 AM IST
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OnePlus confirms Nord CE 4 features ahead of April 1 launch: Details here

2 min read Last Updated :Mar 26 2024 | 12:09 PM IST
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OnePlus Nord CE 4: Expected specifications, launch date, features, and more

3 min read Last Updated :Mar 25 2024 | 12:39 PM IST
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OnePlus 12r gets 8GB RAM, 256GB storage variant in India: Details here

2 min read Last Updated :Mar 21 2024 | 3:35 PM IST
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OnePlus 12r Genshin Impact edition now available in India at Rs 49,999

3 min read Last Updated :Mar 19 2024 | 10:20 AM IST
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OnePlus sets Nord CE4 India launch for April 1, confirms colours, processor

2 min read Last Updated :Mar 11 2024 | 1:42 PM IST
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OnePlus 12r Genshin Impact edition unveiled, arriving in India on March 19

3 min read Last Updated :Feb 29 2024 | 11:27 AM IST
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OnePlus Watch 2 with Google WearOS, 100-hour battery life launched: Details

3 min read Last Updated :Feb 27 2024 | 10:35 AM IST
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OnePlus unveils Watch 2, launch set for February 26 at MWC: Details here

2 min read Last Updated :Feb 21 2024 | 10:15 AM IST
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OnePlus Watch 2 silhouette shows circular dial, crown, and button: Details

2 min read Last Updated :Feb 20 2024 | 3:37 PM IST
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OnePlus confirms UFS 3.1 storage on OnePlus 12r 256GB variant: Details here

2 min read Last Updated :Feb 13 2024 | 12:41 PM IST
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OnePlus rolls AI features in China with ColorOS for 12 and 11 series phones

2 min read Last Updated :Feb 07 2024 | 5:26 PM IST
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OnePlus 12r review: Aspiring flagship with more than essentials at core

6 min read Last Updated :Feb 06 2024 | 3:39 PM IST
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OnePlus 12 review: Competitive pricing makes it a potential flagship killer

5 min read Last Updated :Feb 06 2024 | 11:54 AM IST
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