WHAT IS ONEPLUS?

OnePlus
Technology company
Headquartered in Shenzhen, Guangdong, OnePlus is a Chinese smartphone brand founded by former Oppo vice-president Pete Lau and Carl Pei in December 2013. The company is one of the three subsidiaries of BKK Electronics, the other two being Oppo and Vivo. In one of his statements explaining the company’s philosophy, CEO Pete Lau had said that the brand aimed to design high-end smartphones with flagship hardware that did not cost premium — hence the tagline ‘Never Settle’.
OnePlus launched its first smartphone, the OnePlus One, in 2014. In India, the phone was launched in partnership with Amazon India, which has since remained the company’s preferred sales partner for all its smartphones. The company sold its early smartphones with an invite-only system where customers had to sign up for an invite to purchase the phone. The invite system was ended and replaced by a flash-sale model with the launch of the OnePlus 3 in 2016.
The first OnePlus smartphone was launched with the Cyanogen OS, a custom-made operating system based on the Android platform. In India, OnePlus faced a temporary import and sales ban due to a lawsuit filed by home-grown mobile phone maker Micromax, which alleged exclusivity to the Cyanogen OS as the default operating system in its phones in India. The ban was, however, lifted later, and the company shipped the later iteration of its phones with custom-made OxygenOS, now an integral part of OnePlus smartphones.
In early years, the company followed a one-phone-every-year policy, which it changed in 2016 by launching the OnePlus 3 and the OnePlus 3T during the same year. The OnePlus 3T was its first T-edition smartphone with enhanced hardware and better selfie camera. With every successive launch, OnePlus has raised the price of its smartphones. In 2019, the company forayed into the premium smartphone segment with the launch of the OnePlus 7 Pro.
ABOUT ONEPLUS
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OnePlus launches Buds Z limited edition in India for Rs 3,699
OnePlus on Monday launched a limited edition of its Buds Z in collaboration with Los Angeles-based artist and designer Steven ...| January 25, 2021, Monday -
China's OnePlus, Oppo integrate parts of research and development
OnePlus and Oppo are integrating parts of their research and development within OPLUS to "maximise resources", a move that could ...| January 22, 2021, Friday -
Kunal Shah backs OnePlus co-founder Carl Pei's consumer electronics company
Carl Pei, the Swedish tech entrepreneur, is working on a stealth project that he plans to unveil this month| January 21, 2021, Thursday -
Carl Pei's upcoming start-up gets seed funding from Cred founder Kunal Shah
Kunal Shah, the founder of fintech company CRED, has invested in OnePlus co-founder Carl Pei's new venture. The amount invested ...| January 21, 2021, Thursday -
OnePlus Band with SpO2 monitor, IP68 rating launched: Know price, features
The OnePlus Band will be available for purchase via an early access sale for Red Cable Club members, from 9:00 AM (IST) on ...| January 11, 2021, Monday -
Looking for a new phone? Here's a list of upcoming mobiles in India
We bring you a list of new upcoming mobile phones in India that you might wish to buy| January 06, 2021, Wednesday -
OnePlus 9 series to miss out on periscope lens, says report
OnePlus' next flagship series won't feature a periscope lens on any of the models, the report said| December 29, 2020, Tuesday -
OnePlus co-founder Carl Pei raises $7 mn funding for new venture
OnePlus co-founder Carl Pei has raised $7 million (about Rs 51.4 crore) in seed financing to start a new venture that will be ...| December 09, 2020, Wednesday -
Chinese corps race to bring Qualcomm Snapdragon 888 powered phones to India
Here are details about the first batch of smartphones likely to be powered by Qualcomm Snapdragon 888 mobile processor| December 02, 2020, Wednesday -
OnePlus' Android OS-based OxygenOS most preferred among Indians: Study
A new study claimed that the degree of consumer satisfaction is the highest with OxygenOS from OnePlus (74%) followed by Apple ...| November 18, 2020, Wednesday