Monday, March 30, 2026 | 10:02 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch
Home / OnePlus
What is OnePlus?

OnePlus

About OnePlus

What is OnePlus?

Headquartered in Shenzhen, Guangdong, OnePlus is a Chinese smartphone brand founded by former Oppo vice-president Pete Lau and Carl Pei in December 2013. The company is one of the three subsidiaries of BKK Electronics, the other two being Oppo and Vivo. In one of his statements explaining the company’s philosophy, CEO Pete Lau had said that the brand aimed to design high-end smartphones with flagship hardware that did not cost premium — hence the tagline ‘Never Settle’. 
 
OnePlus launched its first smartphone, the OnePlus One, in 2014. In India, the phone was launched in partnership with Amazon India, which has since
...
Read More

Latest Updates on OnePlus

OnePlus India shifts to online-first model, to exit offline retail: Report

OnePlus is reportedly exiting offline retail channels in India while expanding after-sales support through Oppo's service network amid broader restructuring moves

Image
Updated On : 30 Mar 2026 | 10:59 AM IST

Tech Wrap March 25: Vivo Y series launch, iOS 26.4 release, OpenAI Sora

Vivo launches Y21 and Y11 smartphones in India. Apple releases iOS 26.4 for iPhones. OpenAI discontinues Sora app. OnePlus 15T unveiled. Redmi Note 15 Special Edition launch

Image
Updated On : 25 Mar 2026 | 8:03 PM IST

OnePlus 15T with Qualcomm Snapdragon 8 Elite Gen 5 unveiled: Check specs

OnePlus has launched the 15T in China with a Snapdragon 8 Elite Gen 5 chip, 7,500mAh battery, and a 165Hz refresh-rate display

Image
Updated On : 25 Mar 2026 | 4:08 PM IST

OnePlus India CEO exits amid restructuring buzz: All you need to know

Robin Liu steps down as reports point to global restructuring at OnePlus, even as the company says India operations will continue with "business continuity" in place

Image
Updated On : 25 Mar 2026 | 1:29 PM IST

OnePlus India CEO Robin Liu resigns to pursue 'personal passions'

The development comes as the company works to recover from the ongoing decline in shipments

Image
Updated On : 24 Mar 2026 | 11:35 PM IST

OnePlus Nord 6 set to launch in India on April 7 with 9000mAh battery

OnePlus has said that the OnePlus Nord 6 will be launched in India on April 7. Ahead of the launch, it has revealed some key specifications, including the Snapdragon 8s Gen 4 chip and a 9,000mAh batte

Image
Updated On : 24 Mar 2026 | 3:30 PM IST

Tech Wrap March 23: AirDrop on Galaxy S26, Realme 16, WhatsApp on iOS

Samsung Galaxy S26 series gets Apple AirDrop support. Realme 16 5G to launch in India soon. WhatsApp for iOS may get automatic message translation. Windows 11 updates. AI headlines in Google Search

Image
Updated On : 23 Mar 2026 | 8:03 PM IST

Tech Wrap March 20: Samsung Galaxy A-series, Redmi 15A, Gemini on macOS

Samsung may launch Galaxy A57, A37 on March 25. Redmi 15A launch date announced. Gemini app for Apple macOS. Samsung Galaxy Forever program. Google eases sideloading on Android

Image
Updated On : 20 Mar 2026 | 8:03 PM IST

OnePlus Nord Buds 4 Pro review: Ticks all boxes, but doesn't stand out

OnePlus Nord Buds 4 Pro, priced at Rs 3,999, offers good connectivity and features, but it falls short in certain aspects. Read below to find out more about them

Image
Updated On : 20 Mar 2026 | 2:33 PM IST

Tech Wrap Mar 19: Fortnite returns, OnePlus Nord Buds 4 Pro, Realme P4 Lite

Fortnite returns to Play Store. OnePlus Nord Buds 4 Pro launched. Realme P4 Lite 5G launched. Instagram Reels. Perplexity Comet AI browser app for iPhones. Powerbeats Pro 2 Nike edition. iOS 26.4 RC

Image
Updated On : 19 Mar 2026 | 8:03 PM IST

OnePlus Nord Buds 4 Pro with 55dB ANC launched: Check price, features

OnePlus has launched the Nord Buds 4 Pro in India at Rs 3,999, with a limited-time price of Rs 3,799, offering 55dB ANC, Bluetooth 6.0 and up to 54 hours of battery life

Image
Updated On : 19 Mar 2026 | 2:45 PM IST

Tech Wrap Mar 16: JBL Grip, Instagram DM encryption, Gemini task automation

JBL Grip speaker launched. Instagram to end support for E2E encryption in DM. Gemini task automation on Galaxy S26. POCO X8 Pro series to launch tomorrow. OPPO Find N6. Realme P4 Lite 5G launch

Image
Updated On : 16 Mar 2026 | 8:03 PM IST

OnePlus may launch Nord 6 in April with Snapdragon 8s Gen 4: What to expect

The anticipated OnePlus Nord 6 could debut next month with a Qualcomm Snapdragon 8s Gen 4 processor and specifications similar to the China-only OnePlus Turbo 6

Image
Updated On : 16 Mar 2026 | 1:14 PM IST

OnePlus Nord Buds 4 Pro to launch in India on March 19: Specs, features

OnePlus Nord Buds 4 Pro will boast upgraded noise cancellation, titanium-coated drivers, and LHDC 5.0 support for Hi-Res wireless audio

Image
Updated On : 10 Mar 2026 | 2:08 PM IST

OnePlus 15T may get 7,500mAh battery, faster charging: Expected specs

Reportedly, OnePlus has confirmed the compact OnePlus 15T will feature a 7,500mAh battery with 100W wired and 50W wireless charging. The phone may launch in India later as the OnePlus 15s

Image
Updated On : 06 Mar 2026 | 1:37 PM IST

Affordable 5G fuels India smartphone market despite 1% dip in 2025: Report

India's smartphone market declined 1% in 2025, but demand for affordable 5G phones surged, with Vivo leading the market and brands like iQOO and CMF posting strong growth, says CMR

Image
Updated On : 09 Feb 2026 | 10:29 AM IST

OnePlus 16 may launch with Snapdragon 8 Elite Gen 6 'Pro': What to expect

Reportedly, OnePlus 16 is being prepared for a Q4 2026 launch, with reports pointing to a "Pro version" of Qualcomm's next-generation Snapdragon 8 Elite chip, a 9,000mAh battery, and 200MP cameras

Image
Updated On : 02 Feb 2026 | 12:08 PM IST

OPPO is planning to dismantle OnePlus? Here's what the company said

OnePlus has responded to the claims that OPPO may be quietly winding it down. OnePlus India CEO said that the business operations here continue as normal

Image
Updated On : 21 Jan 2026 | 12:12 PM IST

Taiwan seeks OnePlus CEO Pete Lau arrest over alleged illegal hires: Report

Beijing claims democratically governed Taiwan as its own territory and has never renounced the use of force to bring the island under its control. Taiwan rejects China's sovereignty claims

Image
Updated On : 14 Jan 2026 | 10:30 AM IST

Taiwan issues arrest warrant for OnePlus CEO in latest step to block China

Efforts to prevent the poaching of Taiwan's talent and outflow of intellectual property appear to have intensified since President Lai Ching-te took office in 2024

Image
Updated On : 14 Jan 2026 | 10:28 AM IST