What is still holding back India's long promised digital revolution?

Trust, convenience, and experience set up stumbling blocks to the online experience, stemming the country's digital thrust

India has it all, at least on paper. A digital stack endorsed by the government that helps technology companies provide unique digital solutions to the masses, dirt cheap data prices and a plethora of online retail and financial service providers tapping into the opportunity. Yet, as a report by Bain and Company, Google and Omidyar Network titled ‘Unlocking digital for Bharat: 

$50 billion opportunity’ shows, millions are untouched by the internet, those who have access barely use it and a tiny group of 160 million consumers is transacting online. 

So what is still holding back the country’s long promised digital