Your domain name is your brand on the web: Here's how to get it right

Over 12 million domain names were registered in just one quarter in 2016, reports Tech In Asia

Imagine this: You have it. The perfect name for your brand, after hours of brainstorming and selection. You plan out your brand identity, design a logo, fuss over color scheme. Finally, you decide to release your product to the world and launch your website.

Oops. The domain was taken. Back to the drawing board.

If this is you, or you would like to avoid this scenario, read on.

Name it right

The name is an often overlooked aspect of domain registration. However, it is key to creating brand legitimacy amongst customers and investors. 

Over 12 million domain names were registered in just one quarter