BSmart, bs events

Team 'Power Rangers' from VIT Business School, Vellore won the first edition of the Brand Canvas challenge with an ad film for UTI Mutual Fund

Brand Canvas 2026: VIT Business School wins BSmart National Ad Film Contest

Business Standard

Prahlad Kakkar, Ad-film director & founder, Genesis Film Productions

Prahlad Kakkar's masterclass opened Brand Canvas 2026 with lessons on trust, emotion and storytelling, followed by workshops and four national qualifiers

Brand Canvas: The ad guru's masterclass on making brands live on for life

Team The Buzz Builders from RK University, Rajkot, came second at the Brand Canvas 2026 grand finale in Bengaluru on Tuesday | Photo: BSmart

VIT Business School’s Team Power Rangers were crowned the champions at the inaugural edition of  Business Standard’s BSmart Brand Canvas challenge held at Kristu Jayanti University’s Airport Road campus in Bengaluru on Tuesday	| Photo: BSmart

VIT Business School's Team Power Rangers were crowned the champions at the inaugural edition of  Business Standard's BSmart Brand Canvas challenge held at Kristu Jayanti University's Airport Road campus in Bengaluru on Tuesday	| Photo: BSmart

The first national advertisement film contest organised by Business Standard's edtech arm brought together B-school students to create commercials based on real brand briefs

Brand Canvas 2026: Four briefs, 78 teams, 10 finalists, one winning story

BSmart's first ever national ad-film contest Brand Canvas 2026 arrives at the B-Schools

The winning team will be awarded a cash prize of ₹2 lakh, the first runner-up will win ₹1 lakh and the second-runner up will take home ₹60,000