Page 11 - Alokananda Chakraborty/undefined

Walking the price tightrope

Mobile handset players must straddle both ends - be a mass warrior, yet retain the aspirational high ground

Lean times challenge Nestle's appetite for growth

Bets on product innovation for premium market, price point creativity at lower end

Business books come full circle

Global business may have suffered tectonic shocks in the new century but management literature has barely evolved

Alokananda Chakraborty: Cricket, a love story

With few bankable celebrities in the country, brands' love for cricketers will stay

Phi Beta Kappa people do not necessarily make great managers: R Gopalakrishnan

Interview with Director, Tata Sons

BS People: Colvyn Harris

JWT's man for all seasons

BS People: Kim Das

DDB's new business head is a global Indian

Alokananda Chakraborty: Why 'occasion ads' fail to deliver

They lack any emotional trigger and end up looking like one another

Alokananda Chakraborty: Explain or ignore?

It might be a good idea to talk to consumers when a crisis blows up

Build a culture of innovation: Amitava Chattopadhyay

Interview with The Insead Chaired Professor of Marketing and Innovation

Alokananda Chakraborty: All agog over nothing

Use of shock and awe in advertising can do more good than harm

Leahy's ten commandments

The clients don't want the hassle of dealing with silos- they want solutions: Ashish Bhasin

Interview with Chairman, India and CEO South East Asia, Aegis Media India Group

Alokananda Chakraborty: Friends as brand endorsers

'Friends' are beginning to give Mahendra Singh Dhoni and Salman Khan a run for their money

The rise of the EMNCs

Organising unorganised markets

The benefits of organising markets are obvious. But there are many hurdles to overcome

We see navigation moving towards the in-dash and mobile platforms for convenience reasons: Rohan Verma

Interview with Director, MapmyIndia

Quantity or quality: What matters more?

Get luck on your side

Alokananda Chakraborty: 'Shake-shake' and other rituals

A point-of-contact ritual can set your brand apart from its competitors