Masoom Gupte
 "Masoom Gupte")
Masoom Gupte
Page 4 - Masoom Gupte
The new store
As marketers move towards channel-agnostic retail, brick and mortar stores are evolving into experience zones
 "The new store")
Franchising does not work in our business: Nilesh Gupta
Interview with Nilesh Gupta, Managing Partner, Vijay Sales
 "Franchising does not work in our business: Nilesh Gupta")
Step by step
Ready to take your standalone store national? Here's a road map for the expansion
 "Step by step")
Technology can help brands stay relevant: Ray Velez
Interview with global CTO, Razorfish
 "Technology can help brands stay relevant: Ray Velez")
No more creative blues for chief executives
Coming soon: An app to generate ideas
 "No more creative blues for chief executives")
In search of profitability
E-commerce players are trying new tricks to make their businesses self-sustaining
 "In search of profitability")
 "Make email marketing work for you")
My Best Campaign: Minakshi Achan
"People live in hope and our campaign reflects that hope"
 "My Best Campaign: Minakshi Achan")
Great ideas work on universal insights: Amir Kassaei & Sonal Dabral
Interview with global chief creative officer, DDB & chief creative officer, DDB Mudra
 "Great ideas work on universal insights: Amir Kassaei & Sonal Dabral")
The consumer is driving the direction of business now: Antoine De Riedmatten
Interview with Global Industry Leader, Consumer Business, Deloitte Touche Tohmatsu
 "The consumer is driving the direction of business now: Antoine De Riedmatten")
Digital is not just about the big moments; small works just as well: Shiv Singh
Interview with Global head, digital at PepsiCo Beverages
 "Digital is not just about the big moments; small works just as well: Shiv Singh")
Goafest: Clients speak, ad guys listen
Executives from some of the top consumer goods companies list out their pet peeves in advertising and propose solutions in an engaging half-day seminar...
 "Goafest: Clients speak, ad guys listen")
Value of creativity has never been higher for the client: Tom Bernardin
Interview with Chairman & CEO, Leo Burnett Worldwide
 "Value of creativity has never been higher for the client: Tom Bernardin")
 "In a new bottle")
 "\"Digital media makes it easier for brands to be more likeable\"")
AirAsia's 'brand' new flight
Low-cost positioning is passé. Brand experts suggest ways in which the airline can differentiate itself in the minds of customers
 "AirAsia's 'brand' new flight")
Rasna bets on origin
Fruit Fun will now have variants like Nagpur Orange, Alphonso Mango, Shikanji Nimbupani and Chowpatty Kalakhatta
 "Rasna bets on origin")
Leaders need to develop people, not just drive them: David Rock
Interview with, CEO, NeuroLeadership Group
 "Leaders need to develop people, not just drive them: David Rock")
 "Chaos by design")
