Masoom Gupte
 "Masoom Gupte")
Masoom Gupte
Page 5 - Masoom Gupte
Advertising industry lives on hope
2012 was short on everything - Revenue growth as well as creative ideas but the consensus is that the New Year could be better
The water-plus effect
Eureka Forbes is now working on ?extras? such as taste and controlled temperature of water to differentiate itself in a crowded market
Samsonite hopes to bag the high-on-fashion segment
That's the reason for the Hartmann and High Sierra buys
Fresh 'Aer' in air care market
Why Godrej, which gave up Ambi Pur two years ago, re-entered the category
We made KBC 4 sound fresh and interesting to the youth
My best campaign: KBC 4
 "We made KBC 4 sound fresh and interesting to the youth")
Most Indian retailers stop at rewards: Bryan A Pearson
Interview with President & CEO, LoyaltyOne
Has Pepsi lost the plot?
Its latest ad campaign, Oh Yes Abhi isn't the kind that will discussed with much enthusiasm
BS People: Nitesh Tiwari
New CEO brings a whiff of earthiness to Leo Burnett
Learn to stretch success
Like any new venture, brand extensions are risky but the the rewards of success are substantial
Limiting consumer choice
The ability of a brand manager to handle product complexity and proliferation can result in cost avoidance and better control of operations
Advertising industry lives on hope
2012 was short on everything - Revenue growth as well as creative ideas but the consensus is that the New Year could be better
Putting big data to work
Retailers in India are on the cutting edge of harnessing big data to predict customer behaviour
The water-plus effect
Eureka Forbes is now working on ?extras? such as taste and controlled temperature of water to differentiate itself in a crowded market
Low budget, big bang
Conventional wisdom says there is a direct correlation between marketing spends and market impact
Supplier's dilemma
Economic slowdown signals testing times. But handful of B2B brands used it to enter consumer mkt
