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  • 17-Nov-2018 | Prasad Sangameshwaran

    Alyque Padamsee on advertising: The greatest ads create the greatest sales

    While his dialogues amused and entertained, they also gave information about the product

  • 10-Jun-2008 | Suvi Dogra & Prasad Sangameshwaran

    You`ve got creative

     Creatives made in India are being delivered all over the world. Indian talent is getting recognised.

  • 27-May-2008 | Prasad Sangameshwaran

    Front-end game

     Why Madura Garments is competing with large-format retail chains.  Kumar Mangalam Birla is candid.

  • 20-May-2008 | Byravee Iyer & Prasad Sangameshwaran

    Brand New

     As the market grows young, old brands go under the knife.  In 1897, a young man named Ardeshir Godrej gave up law and turned to making locks.

  • 13-May-2008 | Prasad Sangameshwaran

    `Handle employees with care`

    Q&A: Punam Anand Keller

  • 15-Apr-2008 | Prasad Sangameshwaran

    Honey, I shrunk the banker

    Barclays hopes to change the rules of mobile banking with help from a smaller-than-life bank executive.

  • 01-Apr-2008 | Prasad Sangameshwaran

    Leap of faith

    Virgin Mobile is flying in the face of conventional wisdom with a niche strategy for the Indian market.

  • 11-Mar-2008 | Prasad Sangameshwaran & Srinivas Krishnan

    Truck, bus or car?

    Two companies, one brand. Volvo in India faces a unique situation.

  • 04-Mar-2008 | Prasad Sangameshwaran

    Are you being served?

    In an employee-driven market, some service sector companies are trying to work their way around the acute talent crunch.

  • 26-Feb-2008 | Prasad Sangameshwaran

    The Ten Commanders


  • 12-Feb-2008 | Prasad Sangameshwaran

    A second chance to get it wrong


  • 05-Feb-2008 | Prasad Sangameshwaran

    Beyond breakfast

    Why cereal giant Kellogg's wants a place at the table for every meal?

  • 22-Jan-2008 | Prasad Sangameshwaran

    What drives Tata Motors?

    With the Nano on one end and the Land Rover-Jaguar deal at the other, is Tata Motors trying to do too much, in too little time?

  • 08-Jan-2008 | Prasad Sangameshwaran

    Playing the ponies

    Rechristened thoroughbreds stole the show in the 2007 Business Standard Annual Brand Derby.

  • 08-Jan-2008 | Prasad Sangameshwaran

    When the Pug leads

    The transition of Hutch into Vodafone was smooth and straightforward.

  • 08-Jan-2008 | Prasad Sangameshwaran

    Visibility is key for brand launch success

    Business Standard Annual Brand Derby picks Bingo as the most successful launch.

  • 25-Dec-2007 | Prasad Sangameshwaran & K Raghavendra Kamath

    Red carpet area

    Selling a luxury home isn't about the space, it is about the lifestyle

  • 18-Dec-2007 | Prasad Sangameshwaran

    Comics are serious business

    How three brands are attempting to redefine the market

  • 04-Dec-2007 | Prasad Sangameshwaran



  • 02-Dec-2007 | Sumana Guha Ray & Prasad Sangameshwaran

    Ads can happen over coffee

    Walk into any of the 100 Cafi Coffee Day (CCD) outlets across the country and chances are that you might see television commercials that are not aired anywhere else.

  • 20-Nov-2007 | Prasad Sangameshwaran

    Thank God it`s MAN FRIDAY


  • 20-Nov-2007 | Prasad Sangameshwaran

    Vimal`s new look

    The textile brand is making a comeback with a new campaign, new logo and a new target customer.

  • 13-Nov-2007 | Prasad Sangameshwaran

    `India should not put itself into any bucket`

    Q&A/ Paul A Laudicina, Managing Officer and Chairman of the Board, ATKearney

  • 06-Nov-2007 | Prasad Sangameshwaran

    `CEOs need to put their necks on the line`

    Q&A/ Vineet Nayar, President, HCL Technologies

  • 30-Oct-2007 | Prasad Sangameshwaran

    Screen shots

    How niche channels like Good Times and Bindass are competing with the giants?