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Premium play props up home care show for HUL in first quarter

The premium end of homecare contributed to the 6.8% sales growth seen for the June quarter

HUL net cheers but volumes disappoint

Reports 10% growth in net profit at Rs 1,174 cr

Pokemon GO stokes retailer interest

Augmented reality mobile game has opened numerous branding opportunities and the biggest at the moment is for this segment

FMCG brands hitting Rs 100-crore mark in record time

Brand experts say as consumption of branded goods grows in India, reaching the Rs 100-crore mark in a short span will become easier

Godrej Consumer's Vivek Gambhir highest-paid among peers

In the FMCG segment, he has surged ahead of last year's top-paid CEO Sanjiv Mehta of HUL by a significant margin

Why Baba Ramdev's Patanjali Ayurved plans to drag ASCI to court

In the last few months, ASCI has upheld a number of complaints against Patanjali across categories from foods to beverages, hair care, personal care and allied products

Multinational FMCG brands outpace domestic peers in consumer reach

56% of multinational brands have improved their y-o-y ranking, compared with only 47% local or home-grown brands

Indian advertising turns to causes

Besides going multi-platform, longer ads that are high on emotion and empathy and often speak through an issue or cause are making a mark

In the fight against AIDS, Tata Motors asks truck drivers to use 'Dipper' at night

Getting the community of truck drivers to change its behaviour was the campaign's biggest challenge

The acid truth about beauty

The campaign has helped set up a rehabilitation centre in New Delhi for acid attack survivors

Gender equality at home

The campaign launched in 2016 brings in the perspective of an empathetic male on removing gender biases at home

Last words stir the heart

The 'Last Words' campaign won two golds and one silver at the just concluded Cannes Ad Fest

Brexit should be viewed as an isolated incident, says Jamshyd Godrej

Godrej & Boyce had entered into a tie-up with Sure Chill last year which saw it offering solutions in medical refrigeration with technology support from Sure Chill

Unilever's emerging-market focus to grow in post-Brexit world

Indian subsidiary of the global major describes the rise of these economies as a mega trend and shaping future strategy

Consumer spending to get a leg-up with 7th Pay Commission raise

Sectors such as consumer goods, retail, auto, travel & bank expect an impact

FMCG players shift gears to take on Patanjali

It's Colgate's Neem Active vs Ramdev's Dant Kanti, while HUL revives Ayurvedic brands and Nestle launches 25 new products

Brexit aftermath: Consumer goods firms to be hit hard

TGBL said its stand was consistent with what the Tata group had to say about the issue

Tata, Starbucks brew stronger ties

Indian coffee to be exported to America, Starbucks to be available on Vistara flights

Videocon goes for asset sale to tide over debt levels

At Cannes, Indian ad firms roar with 27 metals

A Grand Prix and Agency of the Year make this year's outing at the ad fest one of the best for agencies from the country