May 23, 2018, Wednesday
GDPR has magnificently listed out the steps to protect personal data
May 06, 2018, Sunday
To address the quality issues related to service delivery by vendors, Cleartrip is building in-house technology capabilities that ...
March 01, 2018, Thursday
It maps customers on buying habits, not age, location or income, due to which it no longer pitches iPhones to a consumer just ...
December 24, 2017, Sunday
Vantage point: Insights from cutting-edge research
November 08, 2017, Wednesday
In its latest campaign, Dalda is stressing that it's now a refined oil brand and no longer just a vanaspati offering
November 01, 2017, Wednesday
OTT has changed the manner in which we consume visual media
August 09, 2017, Wednesday
In its ad campaign, edible oil manufacturer dwells on love for food and compulsion to restrict diet
August 09, 2017, Wednesday
About 15 to 20% of the completely built unit customers seek unique customisation options
July 05, 2017, Wednesday
Marketers must tap strategy, technology, processes and people using data for creativity
June 29, 2017, Thursday
To promote LazyPay, PayU India's digital campaign features ads with stand-up comics
June 21, 2017, Wednesday
Ad agencies need to reimagine their role to be able to add value to clients
May 01, 2017, Monday
The company is strengthening its back-end operations to drive cost efficiencies as it takes on MNCs
April 26, 2017, Wednesday
The kids segment in food & beverage offers opportunity of over Rs 19,000 crore in India by FY21
April 10, 2017, Monday
An uplift, upgrade or relaunch of a product has to contribute to overall sales to boost growth
March 23, 2017, Thursday
Organisations need to recognise invisible losses caused by decision-making delays
March 15, 2017, Wednesday
Sony BBC Earth eyes a high-growth category with insightful but easy-to-consume content
February 26, 2017, Sunday
55% of Indian customers claim to shop online because it is more convenient, says report
February 22, 2017, Wednesday
As OTT platforms compete for share, sharper focus on content will bring greater differentiation
February 14, 2017, Tuesday
Eros adopts a multi-model strategy to hedge its risks and survive the storm in Bollywood
January 19, 2017, Thursday
Emergence of Indian stars and stories has allowed studios to market these films differently in India
May 06, 2018, Sunday
The products are priced 5-10 per cent lower than comparable products. The company does not rule out dynamic pricing
April 23, 2018, Monday
The automotive component maker has averaged one acquisition per year since 2002, and has managed to turn all except one ...
January 29, 2018, Monday
Max Bupa had tied-up with fitness technology firm GOQii to provide users access to the latter's wellness engine
November 19, 2017, Sunday
As passenger ire continues to boil over, can the airline navigate its brand out of trouble?
November 08, 2017, Wednesday
India's planned transition to electric vehicles will drastically affect the commodities market
September 04, 2017, Monday
Debt-laden group is focusing on operational efficiencies and hopes to rebid for its steel business
August 09, 2017, Wednesday
Customer- and innovation-led transformation is key to a profitable business
July 06, 2017, Thursday
Its latest campaign makes a case for reaching out to experts to make smart investment calls
July 05, 2017, Wednesday
Doorstep customer service is also at the core of Ramco's expansion strategy
June 29, 2017, Thursday
Indian retailers are still playing catch up with these customers
May 02, 2017, Tuesday
Driving brands to speak multiple tongues and rethink their digital marketing plans
April 27, 2017, Thursday
A new digital ad by Vicks shows a transgender mother's healing touch
April 26, 2017, Wednesday
Communicating with employees is the key to easing pain as downsizing cycle sweeps IT
March 29, 2017, Wednesday
Marketers must understand how aware this generation is of its unlimited options
March 15, 2017, Wednesday
Leaders can motivate employees by promoting bonds based on shared identity
March 08, 2017, Wednesday
Positive interactions make customers want to frequent digital business
February 22, 2017, Wednesday
The big data world is encouraging CFOs to take a holistic view of their duties
February 15, 2017, Wednesday
Agencies need to relook at the way in which they are structured and become nimble
February 08, 2017, Wednesday
How artificial intelligence can be a game changer for organisations looking to streamline recruitment
January 10, 2017, Tuesday
Voot stacks up on reality, kids' shows, Hotstar focuses on non-fiction and sports as online players
