After riding the pandemic edtech boom, Byju's inverted learning curve

India's first decacorn is mired in losses, court cases, valuation cuts and the attention of enforcement agencies

Sometime in November 2018, Byju Raveendran, founder and CEO of edtech giant Byju’s, walked into a store in Dubai airport where his attention was caught by the gaming products of Osmo, a US-based educational gaming company. The products were displayed prominently but no one was buying them.

For the next couple of hours, he turned into a salesperson. “I sold the products to almost every single parent who was coming with kids to that store because I was able to explain to them that the skills acquired using Osmo’s products are not taught in school,” said Raveendran in an interview.

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