 "Ashish Shah")
Pepperfry, the e-commerce furniture and home goods marketplace, has elevated its co-founder, Ashish Shah, to the position of chief executive officer (CEO). This appointment follows the untimely demise of Ambareesh Murty, Pepperfry's co-founder and former CEO, in August this year.
Shah, who co-founded the company alongside Ambareesh Murty in 2012, brings with him a wealth of experience spanning two decades in the Indian e-commerce landscape. As the erstwhile COO of the company, heading operations, category management, product and omnichannel business, Shah has played a pivotal role in shaping Pepperfry's customer-centric strategy, supply-side strengths and operational excellence.
Under Ambareesh Murty’s leadership, Pepperfry said it established a platform renowned for its unique blend of quality, affordability, and convenience, revolutionising the way Indian consumers shop for furniture.
"Pepperfry remains focused on its mission to provide a wide array of well-designed products to help customers create inspiring and functional living spaces,” said Ashish Shah, CEO of Pepperfry. “Pepperfry has always been committed to enhancing the way people create homes, and I am honoured to lead this incredible team of dedicated individuals who share this passion. The best tribute to Ambareesh will be to build on the foundation laid by us and fortify Pepperfry's position as India’s leading furniture and home products company."
In the past few months, Pepperfry has undertaken several initiatives that have set the company towards a sustained path to profitability, a milestone that is now within close reach. Over the past three months, the company’s co-founders have secured $23 million in funding from existing shareholders, including institutional investors and family offices, underscoring their confidence in the company’s vision and strategic plans for the future.
The latest round of capital infusion will strengthen Pepperfry’s ability to cater to the evolving needs of its over 10 million and increasing customer base through a strong omnichannel presence, a robust supply chain and tech-driven innovation. The company said its commitment to innovation, craftsmanship, and customer-centricity will continue under Ashish Shah's leadership. Pepperfry will reiterate its fundamental proposition of variety and leverage its retail footprint of over 190 Studios in more than 100 cities.
“We've been partners with Pepperfry for nearly a decade now. I've seen the company grow quickly, thanks to the capable leadership of co-founders Ambareesh and Ashish. After Ambareesh's unfortunate and untimely passing, it's only natural that Ashish takes the helm as CEO. He will continue to lead the company towards a promising future, driving excellence across all areas of business and technology,” said Pankaj Makkar, managing director, Bertelsmann India Investments, an early backer of Pepperfry.
