Focus on volumes, even if average ticket size of orders falls: Akshay Jatia

Westlife Foodworld CEO Akshay Jatia says the focus is now on driving volumes, digital adoption and customer frequency as McDonald's targets 600 stores by 2027

Westlife Foodworld is the West and South India franchisee for American multinational fast-food chain McDonald’s. “We are a truly Indian business, while running an American brand,” said Akshay Jatia, chief executive officer of Westlife Foodworld, in a video interview with Surajeet Das Gupta. Jatia spoke about plans for growth, shifting to digital services and getting Indians to visit restaurants more often. Edited excerpts:

 

You have already built 450 McDonald’s outlets in West and South India. What are you focusing on now?

 

We continue to open 50 to 60 restaurants every, and our goal is to be at close to 600