DO'S AND DONT'S: Advertising Cryptocurrency in India

Advertisements are one of the most effective ways to promote products and services since they tend to make an impression on people's thoughts. Advertisements, on the other hand, can also be deceiving at times. Indian authorities have recently expressed their displeasure with "irresponsible" cryptocurrency advertising by social media influencers and celebrities. Sponsorship of big athletic events is often a source of contention for them. In order to protect the interests of commercial and young investors, the Advertising Standards Council of India (ASCI) has issued guidelines for the endorsement of cryptocurrencies and non-fungible tokens (NFTs). Following protests from the government and