BS Marketing Initiative

Northeast India's Largest Psychiatric Hospital Opens in Guwahati: Why Regional Expansion Matters for Mental Healthcare

New Delhi [India], August 26: When a family in Assam faces a psychiatric emergency today, their options are limited: travel to a tertiary government hospital, depend on a district mental health programme with variable capacity, or send their loved one outside the state. Athena Behavioral Health is changing that equation.

Add a Citrusy Twist to Rakhi with Orange Sandesh

Mumbai (Maharashtra) [India], August 26: Want to make this Rakhi extra special with a unique twist on traditional mithai? Add a burst of South African Citrus to your festive platter with this delightful Orange Sandesh. A refreshing take on the classic Bengali sweet, it combines soft, melt-in-the-mouth chhena with milk powder, a zero-calorie sweetener and fragrant South African Citrus zest. With a juicy mandarin segment tucked inside, every bite brings a delicious citrus surprise. Light, flavourful and made without sugar or cream, this vibrant festive treat is the perfect way to add a fresh and memorable touch to your Rakhi celebrations.

Kuch Nahi Badla: Cura's Raksha Bandhan Campaign Tells Families a Diabetes Diagnosis Shouldn't Change How They Love

New Delhi [India], August 26: Families often change, without meaning to, how they treat a sibling after a diabetes diagnosis. Familiar foods may disappear from celebrations, portions may become smaller, and everyday gestures of affection can begin to feel different. Cura's Raksha Bandhan campaign, "Kuch Nahi Badla" (Nothing's Changed), encourages families to recognise this pattern and consider whether a diagnosis should change how they show up for someone they love.

CineNow Unveils Leadership and Governance Structure for US$150 Million Film Investment Vehicle Invites Collaboration from the Indian Film Fraternity

Mumbai (Maharashtra) [India], August 26: CineNow has brought together an exceptional group of India's leading creative, entertainment, media, and business leaders to build a new institutional approach to investing in the entertainment industry. CineNow has begun creative collaboration for capital deployment via its website: www.cinenow.global, with disbursements targeted to commence within this year.

Bajaj General Insurance introduces 'My Family Complete', India's first health insurance policy covering pets as family members

Pune (Maharashtra) [India], August 26: Bajaj General Insurance Limited (formerly known as Bajaj Allianz General Insurance Company Limited), one of India's leading private general insurers, today announced the launch of My Family Complete, a pioneering health insurance product that extends the definition of family to include pet dogs and cats . This first-of-its-kind plan bridges the gap of fragmented protection by replacing separate policies for human family members and pets with one unified plan that treats pets as insured family members, ensuring shared coverage under a single health protection framework . The plan offers sum insured options ranging from INR 5 Lakhs to INR 5 Crores, with flexible tenures of up to five years, with a balanced combination of indemnity and benefit-based payouts.

India's Biggest Film Industry Expo to Be Held in New Delhi from August 26

New Delhi [India], August 26: With the aim of providing a global platform to the Indian film industry, the inaugural edition of "Film Expo India" is set to take place in the national capital from August 26 to August 30. Touted as the largest film industry exhibition in the country, the event will witness participation from filmmakers, technical experts, government representatives, and artists from India and abroad.

Ai+ Smartphone Announces Nova 2 Power through Project Open Review 2.0, Unveiling a Bold New Design and Powerful Performance

New Delhi [India], August 26: Ai+ Smartphone announced Nova 2 Power 5G, the newest addition to its Nova 2 Series, through Project Open Review 2.0, revealing the device's design, colourways and chipset ahead of its market debut. The programme invites reviewers, creators, journalists, technology enthusiasts and ethical hackers to independently put Nova 2 Power to the test before it reaches consumers.

India Blockchain Week Conference 2026 Heads to Mumbai, Launches Institutional Forum

Mumbai (Maharashtra) [India], August 26: India Blockchain Week (IBW) Conference, India's flagship blockchain and Web3 conference, today announced its fourth edition of the conference, scheduled to take place on 1-2 November 2026 at Fairmont Mumbai. Hosted by Hashed Emergent, India's most active Web3 venture capital firm, the event will bring together founders, developers, investors, enterprises, policymakers and ecosystem leaders from around the world.

With 'Bahuon Ko Kyun?' Geetha Priya Makes Her Singing Debut with a Song About Women, Dreams and Identity

Bangalore (Karnataka) [India], August 26: Crescendo Music has released Bahuon Ko Kyun?, a new single conceptualised, produced and sung by educationist, philanthropist, actor and producer Geetha Priya, marking her debut as a singer and songwriter.

Delhi Firm Bets On Recommendations Over Rankings For D2C Growth

New Delhi [India], August 26: Vriddhi Media, a Delhi-based organic growth and ORM firm, is expanding its work across the recommendation layer. For years, D2C growth followed a formula: Performance marketing, SEO, CAC, ROAS, repeat. But the way people discover brands is changing. AI recommendations are adding a new layer to the old Google-led playbook.