Festive discounts remain high as carmakers rush to clear inventory

Festive discounts on mass-market passenger vehicles (PV) continued to remain high in August, ranging between ₹40,000 to over ₹1 lakh, as carmakers scramble to liquidate inventory ahead of the upcoming launches and avoid heavy discounting during the festive season. 

With Rakshabandhan and Ganesh Chaturthi falling during the month, the discounts are almost at a similar level as compared to last year. 

In 2024, carmakers had rolled out steep incentives to clear older stock, with average cash discounts and exchange bonuses in the ₹60,000–₹1 lakh range on slow-moving models. This year, while the quantum remains high, the spread has widened to