Hotel companies in India bank on loyalty programmes to attract customers

Earlier in March, the Indian Hotels Company (IHCL), under its loyalty program, Taj InnerCircle, reached 10 million members

Hotel companies in India are not only focusing on expanding their presence in the country by increasing the number of properties but are also collaborating with other firms to ramp up membership to their loyalty programmes.

 

One of the recent collaborations is IndiGo’s BluChipRewards and Accor Hotel’s ALL Accor Live Limitless loyalty programme, which allows customers to earn and redeem points across IndiGo’s flights and stays in Accor hotels.

 

Meanwhile, Marriott International has partnered HDFC Bank to introduce India’s first co-branded hotel credit card, Marriott Bonvoy HDFC Credit Card, said Khushnooma Kapadia, vice-president, marketing, South Asia, Marriott International.

 

This allows