IBA appoints Gunveena Chadha as Secretary General

Indian Beverage Association (IBA), the apex body for the non-alcoholic beverage industry on Tuesday announced appointment of Gunveena Chadha as its new Secretary General.

Chadha, prior to joining IBA, served as Deputy Secretary General at the Federation of Indian Chambers of Commerce and Industry (FICCI). She has also held leadership roles at the Confederation of Indian Industry (CII) and the World Economic Forum (WEF), said an IBA statement.

Commenting on the development President C K Jaipuria said: "We are delighted to welcome Gunveena Chadha as the new Secretary General of IBA. The non-alcoholic beverage industry is navigating a dynamic policy and business environment, and Dr. Chadha brings a rare blend of policy depth and global industry experience. As the beverage sector engages with increasingly complex regulatory and market realities, her leadership will help IBA engage more effectively with policymakers and stakeholders."