Page 10 - News

Competitors join hands to tide over supply-chain challenges amid lockdown

Towards the end of last week, at least three such tie-ups were announced

With witticisms, warnings & videos on lockdown, cops turn stars on Twitter

From being quick to quell rumours and call out fake news to using popular movie dialogues to tell people to stay in, the Mumbai Police Twitter handle has been moving at dizzying speed.

From BMW to M G Motor, auto brands shift gears on the virtual highway

Specific tailored marketing pitches using first party data, smoother payment and financing processes and digital launches are among the ways in which auto majors are keeping their brands in the game.

Summer internship at top B-schools deferred or made virtual due to Covid-19

In some cases, existing internship offers have even been cancelled or squeezed to 5 weeks from the normal 7-8 weeks

Stay home, stay safe: Brands try to convey message of optimism amid crisis

Advertisers ask consumers to stay calm and keep their distance, find ways to keep the engagement going under a lockdown

My favourite campaign is HarperCollins' short film 'The Parcel': Ferdinando

The craft is the key, but the context is everything, says Chagas Ferdinando, Senior creative director, BC Web Wise

TVS looks beyond comfort zone to derisk biz from domestic market pressures

The company hopes its overseas push will help compensate for the slowing sales domestically

With a new ad campaign, YES Bank aims to regain its lost credibility

The bank looks to reassure its depositors with a new print advertisement acknowledging the past and asking depositors to look ahead. Does this help rebuild credibility?

HUL eyes bigger market with VWash, seeks larger presence in pharmacies

On Monday, the company announced it was buying VWash, an intimate hygiene brand from Glenmark Pharmaceuticals

As coronavirus cases spike, social media battles the epidemic of fakes

Google, Twitter, TikTok, Facebook team up with global health agencies and governments to put up the guardrails on the fake trail

Soap success: Medimix reports business surge as coronavirus spreads

The medicinal soap brand is seeing a sharp spurt in demand across the country

Coronavirus: Health scare forces work from home, but is India Inc ready?

India Inc has embraced remote working because of a health scare. But there are important lessons on enabling infrastructure, managing remote teams and ensuring productivity...

Cadbury's advertising has always been incredibly powerful: CMO KFC India

"Meetha" of course took chocolate into the everyday life through some beautiful occasion-based storytelling

Mercedes Benz redefines the luxury label to plot a millennial trail

Once a symbol of societal status, the auto brand is remaking itself in the mould of its new consumers as one that marks brash ambition and youth

Amul to Dettol: Brands go viral with safety messages about coronavirus

From advisories and warnings to smart witticisms, brands across categories are reaching out to consumers over the shadow of Covid-19

Brands break gender stereotype as PepsiCo, Hero bring in women cricketers

Brands are turning to women cricketers also as part of a larger shift in the advertising narrative.

Finding the light: Schneider Electric reimagining the brand with a purpose

The 184-year-old global electrical energy company rewires the brand around environmental concerns, looks for a direct connection with consumers

As work from home takes precedence, shared workspaces get in battle mode

What do you do when your business model is based on professionals sharing workspaces at a time when coronavirus crisis is snowballing?

Mergers take time to evolve, says Wunderman Thompson's Tarun Rai

Merger of Wunderman and J Walter Thompson has allowed us to step into areas we weren't exploring much earlier Rai tells Viveat Susan Pinto

Kohli leads endorsement pack, while cricket dominates sponsorship track

The big thrust for the sport in 2019 came from franchise cricket, specifically the IPL that saw a 15 per cent increase in its valuation