HUL eyes bigger market with VWash, seeks larger presence in pharmacies

On Monday, the company announced it was buying VWash, an intimate hygiene brand from Glenmark Pharmaceuticals

The Covid-19 outbreak has brought healthcare into the centre of people's lives, forcing them to rethink consumption and hygiene habits. For purveyors of fast moving consumer goods (FMCG), this opens up innumerable opportunities. In terms of consumer engagement some have churned the digital channels with communication that ranges from public awareness to information and purpose-led promotions. New products and variants are being planned as well as a concerted effort is being made to ease entry into newer trade channels.
 

The pharmacy network is one such channel that is increasingly acquiring importance for FMCGs. Market leader Hindustan Unilever (HUL) is now