Recovery for brands look difficult as anxious consumers maintain distance

India among the top 3 nervous nations in the world; consumers expect long-term spending to be hit, want brands to spread optimism and cheer: Kantar

A worried nation has been pushed deeper into the sinkhole of anxiety and panic in the aftermath of Covid-19 finds a survey released by Kantar on Monday. While consumer sentiment was already shaky, with fears of an economic crisis looming large over the country, the onslaught of the virus and the global lock down has pushed consumers into a state of high anxiety and in the process, thrown up a huge challenge for brands looking to claw their way back into the consumption basket when things return to normalcy.
 

“From all the data that I have seen, local and global,