Page 101 - News

Cadbury tickles the palate

Mondelez India is betting on innovative product variants to lure consumers and pre-empt competition

Aligning executive pay with strategy

Understanding of one's own pay helps in consistency of actions and business

Innovative solutions key to winning

IIT-Kharagpur student wins first prize for business expansion plan in tier-3 towns at McCain Foods

'Manufacturing in India might not need artificial intelligence'

Interview with Elliott N Weiss, professor of business administration, Darden School of Business

Retail marketer

Future Retail has appointed Grey India's ex-president and CEO Jishnu Sen as head of marketing

Samsung's damage control act

The way the chaebol handled the Note 7 episode has some key lessons for brands facing a crisis

Chinese consumers make the largest luxury purchases

The U.S. is the largest luxury market in value, reaching €79 billion;New York City alone outweighed all of Japan

Five best entries to vie for B-School Award today

Finals to decide winner and two runners-up of the coveted BS Best B-School Project Award

Coal India joins the sports sponsorship league

By backing hockey tournament for first time, it closed a key gap in its sports promotion policy

Brands take a stand

Firms are moving out of their comfort zone to address sensitive issues

Croma plays it smart

Retail chain's growing strength lies in a mix of exclusive ties with brands and in-house offerings

After RSS top brass, Shashi Tharoor bats for changes in textbooks

A regular at the Jaipur Literature Festival, Tharoor is among the biggest crowd pullers

Rajiv Dingra: Grappling with fake news on digital

Needless to say, the good, bad and at times downright ugly news will also spread

The two faces of Apple in India

Despite its heft, Apple is pushing older models in India

Statspeak: Self-driving fears

Consumers worldwide remain skeptical about the safety of fully autonomous vehicles, says study

Campaign Logic: Running to own 'racing' in consumer's mind

TVS Motor Company demonstrates the technical prowess of the newest entrant in the Apache RTR series

Vantage point: Insights from cutting-edge research

Omnichannel strategy is a panacea for retail woes

Brands exploit the Indian connect in Hollywood films

Emergence of Indian stars and stories has allowed studios to market these films differently in India

Fusing analytics and engagement is key to contextualising: Anand Jain

Jain, who is the co-founder of CleverTap, adds that it is important that one understands the user

Trending in 2017: Digital marketing

This year will see greater focus on mobile user experience and regional content