 "TVSnew")
Brand: TVS Apache
Budget: Rs 10-12 crore
Agency: McCann India
Two-wheeler manufacturer TVS Motor Company has floated a new, breezy television commercial (TVC) that could be a blink-and-you-miss-it experience for the average viewer. But the 20-second advertisement with a racer exhibiting the latest and most powerful entrant in the RTR series — TVS Apache RTR 200 4V — is a matter-of-fact message that the average racer or biking enthusiast would be interested in.
This film shows a racer rev up the Apache RTR 200 4V, which immediately displays the race acceleration of 0-60 kmph in 3.9 seconds.
