Page 102 - News
VIP's slice-and-dice strategy
The company is catering to different market segments with five brands
 "VIP's slice-and-dice strategy")
LuvIt takes on the big boys in chocolates
Chocolates are available in key formats such as molded chocolates, enrobed wafers, panned chocolates
 "LuvIt takes on the big boys in chocolates")
IIM Ahmedabad enters online education with e-PGP
The programme is targeted towards working executives and entrepreneurs
 "IIM Ahmedabad enters online education with e-PGP")
Johnson turns up the speed, hopes for a smooth ride
It has pitted itself against Schindler, Otis; and hopes to grab larger share of fast growing market
 "Johnson turns up the speed, hopes for a smooth ride")
Panel recommends reservation for girl students in IITs
Number of seats for male candidates will not be affected and will help IITs achieve 1 lakh target
 "Panel recommends reservation for girl students in IITs")
Campaign Logic: Magical moment to bind family
TV commercial by Club Mahindra reiterates brand's promise of memorable experiences to rekindle ties
 "Campaign Logic: Magical moment to bind family")
Flying for time
SpiceJet, IndiGo, Air India spar over data as price is no longer a brand differentiator
 "Flying for time")
Statspeak: Artificial advisor
Seven in 10 consumers worldwide would welcome robo-advisory services, says report
 "Statspeak: Artificial advisor")
Vantage point: Insights from cutting-edge research
'Top' and 'active' e-sellers capture most of total online GMV
 "Vantage point: Insights from cutting-edge research")
Cargill's tech drive in retail
Cargill is investing heavily in automation tools and data analytics to improve sales efficiency
 "Cargill's tech drive in retail")
GP Petroleums looks to ride the auto wave
The lubricants company is aiming to increase its presence in the consumer market to 5%
 "GP Petroleums looks to ride the auto wave")
Maruti rides the millennial track with Ignis
With Ignis, the auto maker joins a growing list of companies trying to woo the demographic
 "Maruti rides the millennial track with Ignis")
Voyeurs of the digital world
Voot stacks up on reality, kids' shows, Hotstar focuses on non-fiction and sports as online players
 "Voyeurs of the digital world")
Tiger takes driver's seat at Flipkart, Kalyan Krishnamurthy is new CEO
He replaced co-founder Binny Bansal, who was made the group CEO.
 "Tiger takes driver's seat at Flipkart, Kalyan Krishnamurthy is new CEO")
Hamleys plays a country tune
By the end of this year, Hamleys plans to have a network of 45 stores and 50 by March 2018
 "Hamleys plays a country tune")
Statspeak: Wary of fraud
56% respondents felt primary responsibility to fight fraud lies with citizens
 "Statspeak: Wary of fraud")
Campaign Logic: Perceptions can be misleading
A new ad campaign by Ford India hopes to dispel the myth that its cars are high-maintenance
 "Campaign Logic: Perceptions can be misleading")
Vantage point: Insights from cutting-edge research
Wearable devices need to offer more compelling value proposition
 "Vantage point: Insights from cutting-edge research")
Utterly, butterly plus more
The success of the dairy brand's merchandise plans will be decided by a subtle sales pitch: Experts
 "Utterly, butterly plus more")
Game, bait and sinker
Gaming companies focus on health, recruitment and customer engagement to build their brands
 "Game, bait and sinker")