 "Ford")
Brand: Ford India
Budget: Rs 12 crore
Agency: Global Team Blue India
Buying a house, a child’s wedding and purchase of a car are the top three high-value purchases in the life of an average Indian consumer. Indeed, before purchasing a car, apart from the upfront cost, a buyer also researches the overall cost of ownership and the service experience during the entire ownership period.
Recognising this, Ford India has set out to dispel the myth that its cars are expensive to maintain. In a new campaign the automaker claims that its products are surprisingly affordable to buy and keep, contrary to the
