Page 16 - News

JBL to Too Yumm, brands break into ad-free Amazon Prime viewing experience

Only the premium subscription-led service promises an ad-free experience.

Voice is the new normal, not just a threat or an opportunity: Virat Tandon

'As per Google data, voice search has grown by 270% in the past one year', said Virat Tandon

Contactless POS devices will phase out traditional ones by 2024: Report

The research found that the average value per contactless transaction will grow from under $19 in 2019

Vocational training over higher education? Prospects are brighter: Report

According to the analysis, the average salaries for vocational jobs have grown by 18%

To succeed in smart TV segment, Nokia and Kodak must not bring past baggage

In Round 2, both Nokia and Kodak are pinning their hopes on smart TVs. To succeed they mustn't bring past baggage into their new relationships

After Bollywood debut, TikTok wants to insert itself into popular culture

The Bala exposure gives the app mainstream acceptability, says Sandeep Goyal, founder of marketing and media consultancy, Mogae Media

Amid rising competition, Zomato, Swiggy play the differentiation game

Food delivery brands have sought to create distinct brand identities this year, but are they straying too far from the core in the race to be different?

Brands, franchises belt up for the IPL juggernaut

The 2-day player auction for the 2018 season kicks off on January 27 in Bengaluru with 8 teams, 1119 players and a purse worth Rs 800 million in the fray

Hotstar, Jio ride IPL rollercoaster with paid services, entertainment shows

Digital players ride the Indian Premier League roller-coaster with premium services and entertainment shows

IPL 2018 winner: Dhoni-led CSK remains alive via events and social media

While CSK were rewarded with the trophy, prize money and the tag of being a three-time IPL champion, the latest win is clearly the icing on the cake for the franchise

Brand IPL pitches at a slower pace; league valuations grew 13.5% in 2019

A number of brands have found the league to be an effective platform with many now allocating a large part of the annual budget for the event

Digital lights up IPL: Facebook, Airtel, Jio bid more than Rs 3,000 cr

Hotstar hit the jackpot, 3 players bid more than Rs 3,000 cr for the digital rights at the auctions

Why IPL rights owners will take time to cash in on the spoils

While there is a bonanza in store for the BCCI, the question we should be asking today is whether it is time for cricket's 'Moneyball' moment

IPL brand value touches Rs 34,000 crore

The league valuations jump 26%, franchisee valuations by 34% in 2017 over the previous year

IPL 10 viewership jumps 24%

More people watched the league in 2017, but with 41% women viewers the gender skew persisted

Sports sponsorship grows 12%, cricket gets the most, says GroupM report

With the IPL completing 10 years in 2017, the franchise fee, amounting to approximately Rs 291 crore ceased to be valid in 2018

Bharat Rescues India Inc

Bharat Rescues India Inc

Auto slowdown? These brands beat conventional wisdom to show early success

Kia Motors and MG Motor were from the automobile sector which was the flag-bearer of the downturn and yet both have made a mark

Entertain and inform: Customers want more than what traditional stores give

It is no longer about digital versus offline retail, or about creating an omnichannel brand

If an idea works locally, it deserves a run globally: DDB Worldwide's Weiss

DDB had its first global creative council meet in Mumbai this week. Broadly, I wanted to understand the Indian market better, says Ari Weiss