 "Inside Edge, a series based on a fictional T 20 cricket team has had in-show brand placements")
Brands have been wanting to do business with the subscription-led OTT platforms for a while. The estimated two-million-plus subscribers of Amazon Prime and the 1.2 million-odd for Netflix in India have made these coveted platforms for marketers, while the need to shore up revenues has made the two open to working with brands, without compromising on the promise of no ads on screen.
The first crack in the door has been pushed open by Amazon Prime for its hit show Inside Edge. JBL and Too Yumm, an audio equipment brand and a snacks label, have been inserted into the storyline,
