Page 206 - News

IIMB retains top business school slot in central Asia

IIMB remains in Eduniversal's highest category of schools with a strong global influence

IIM-B on top among B-schools in Central Asia

More than 120 schools from 60 countries participated in the survey conducted by Eduniversal Business School Ratings and Rankings

Godrej goes herbal to enter busy skincare niche

The mid-tier consumer care company is attempting the second time to enter facewashes which have seen a series of launches

When ad-preneurs break free

As Abhijit Avasthi ends his association of over a decade with Ogilvy, author takes a look at what provides the wind beneath the wings of such creative minds

Kalyan Jewellers to act local but go national

After getting the largest private equity investment in the jewellery segment, the Kerala-based player will bank on catering to local tastes even as it expands

Book Extract: Placing the right bets

Zara moved decision-making to the store managers level so that decisions about customer choices could be taken proactively

The Strategist top five

Invest in team building skills to get that job

Also, the employer need for newer, and more sophisticated skills is accelerating

Evaluating the CEO

Even as CEOs worldwide recognise the need to grow talent internally, only 23 per cent of business leaders say their firms are strong at developing future leaders

Online shopping to boost baby care segment

The online baby-care segment has witnessed higher repeat purchases, with over 50 per cent of shoppers being repeat buyers

Preparing for that job interview

Amplifying content smartly

Here are tips for marketers on how the media amplifies its content to reach the widest possible audience - focusing on a very personal case study where an article published in 5,000-copy magazine beca

Managing remote teams

Even until a decade ago, only a handful of managers were dealing with virtual global teams

Are you online or offline?

Effective use of social media can help organisations strengthen their employer brands, compete aggressively for top talent, and engage and retain employees. Here's how they can use online tools to hir

A bumpy ride

With a 2.2% market share since its launch in India a decade ago, Nissan is clearly struggling to get its act right in the country. Here's what other marketers can learn from the Japanese automaker's m

Harley-Davidson's new trio for India

British motorcycle brand, Triumph, is the only price competitor

40 Years Ago...and now: From 'wheels of India' to 'world's best taxi'

The Ambassador was a durable enough brand to outlive the licence raj

40 Years Ago... And now: Connecting with the mass consumer

With the acquisition of Himani, Emami entered the mainstream personal care category in the late seventies

40 years ago...and now - 'Hamara Bajaj': Clarion call for consumerism

Showing a montage of daily life, it advocated taking pride in an Indian brand

40 Years Ago...and now: Brand new, always

The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories