The recruitment process today is missing the wood for the trees. It is so marketing driven that the human resources (HR) aspect is getting overshadowed. 


CVs now commoditising people

Business Standard

The Indian consumer is clearly veering towards premium variants, instead of stripped-down economy versions of car brands. Industry numbers reveal a shift in consumer preference for premium variants as

Loaded car variants catch consumer fancy

Chennai-based HR firm, Ma Foi Management Consultants Ltd., Indias largest recruitment and HR services provider is all set to capitalise on the state-wide network of Mangalore-based INS accredited

Ma Foi in tie-up with Magnum

Academics have termed the decision of Union HRD ministry not permitting the Indian Institute of Management-Bangalore (IIM-B) to set up its proposed centre in Singapore as irrational. 


HRD no to IIMB foreign campus `irrational`

Senior Singaporean minister Goh Chok Tong today said New Delhis decision to not allow Indian Institute of Management (Bangalore) to set up a campus in Singapore is a loss to India. 


IIM-B move India`s loss, says Goh

They may not be the cream of the B-schools, but campus recruitment offers have seen salaries rise substantially.


Cash and hire

With brand managers running out of innovative ways to promote their brands, it was only a matter of time before Bollywood stepped in, to fit in their scheme of things. 


Branding catches Bollywood flavour

'IIMs have to amend MoAs to set up centres abroad'. 


Govt can`t afford more IIMs, IITs: Arjun

Human Resource Development Minister Arjun Singh has convened a meeting of IIMs here on February 1, a day after he said the government would not come in the way of these prestigious B-schools going

Arjun to talk autonomy with IIM directors

Press Trust of India

Serials are becoming brands by themselves, but do they have lasting value?


Serial brands

Samsung India Electronics plans to open three to five exclusive stores in Chennai by the first half of the calendar year 2006. 


Samsung India to open stores in Chennai

Amends MoA to establish presence in Singapore.


IIM-B sets in motion foray abroad

Coca-Cola India is planning an organisational revamp including a raft of new appointments at various managerial levels. The move is aimed at realigning the subsidiary with the global strategies of its

Coke to rejig operational setup

<OL>
<LI>One famous car manufacturer from Stuttgart, Germany, is Mercedes. Name the other. 
<LI>Which cognac champagne brand was recently launched in India, in its special bottle made

The Strategist Quiz

Kaya Skin Clinic is using Pooja Bedi to plug the brand 


Tried and tested

Amit Jatia, Joint Venture Partner and Managing Director, McDonalds (Western India)

The book that inspired me

A new-age fable says that you can leave behind your brands five year plans in the business class seat of your aircraft, your competitor, sitting two rows behind can pick it up and take it to his

Make him pick your brand

The Indian Institute of Management-Ahmedabad (IIM-A), the countrys premier business school, has decided to expand its faculty strength to support its ever expanding academic activities. 


IIM-Ahmedabad plans to strengthen faculty

Professional Tutorials (PT) education is planning to increase its branches throughout the country. The institution prepares students for entrance examinations for management careers such as MBA and

Professional Tutorials plans more branches

Majority of Indian women, 68%, attach highest importance to work-life balance while defining career success, says a research by Accenture. For 44% of the male respondents money is the most important factor that defines career success. Majority of the Indian respondents identified work-life-balance (55%), money (55%) and recognition (53%) as top three contributors towards defining success.

Work-life balance more important for women measuring career success, it is money for men

ITC started the dairy business as part of its integrated animal husbandry programme, the firm's CSR initiative

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